From startup to a profitable eight-figure business

How JAAFIT scaled from an early-stage startup to a profitable eight-figure business through Paid Social, Google Ads, email marketing and Shopify.

Case start

October 2024

Industri

E-commerce / B2C

Team

Kanaler

E-mail

Baggrund

JAAFIT is a Danish fitness brand founded by two young entrepreneurs with a clear vision and strong belief in their product.

When they came to us in the autumn of 2024, the business was still at an early stage. Sales were limited, the Shopify setup had yet to prove itself, and the marketing setup wasn't built to scale.

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Udfordringen

JAAFIT had already tested Meta Ads, but without a clear strategy or a setup that could be scaled profitably. The website wasn't converting well enough, the available data was limited, and customer acquisition lacked structure.

The ambition was clear. The commercial setup needed to catch up.

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Løsningen

We started with Meta Ads and quickly built a broader growth setup around the business. Working closely with the JAAFIT team, we combined strategy and execution and gradually expanded the scope to include:

A new Shopify store
Google Ads with a stronger focus on scalable acquisition
Klaviyo and automated email flows
Ongoing creative direction, campaign structure and CRO

From the beginning, we've worked closely with JAAFIT as an extension of their team, with a shared focus on profitable growth and building a business that can keep scaling.

Resultatet

In less than a year, JAAFIT went from an early-stage startup to a profitable eight-figure business.

The company achieved five-figure revenue growth, while monthly ad spend was scaled to more than DKK 500,000. At the same time, the business built a far stronger commercial foundation across acquisition, e-commerce and retention.

The growth wasn't driven by simply spending more. It came from building a setup capable of turning increased investment into profitable growth.

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Bringing Looja on board has been one of the best decisions we've made. Since starting the partnership, we've experienced growth on a completely different level. They're sharp, proactive and always available when we need them. Their work has played a major role in taking JAAFIT to where we are today.