Privacy Policy

1. Introduction

This policy explains how Looja ApS collects and processes personal data and cookies when you visit our website, looja.dk.

2. Data Controller

Looja ApS
CVR: 35683062
Dagmar Petersens Gade 99
8000 Aarhus C
Denmark
Email: info@looja.dk

3. Information We Collect

We collect information automatically and through forms:

• IP address, browser and device
• Browsing behaviour, including page views, clicks and sessions
• Source, such as where you came from
• Information you provide yourself, such as through contact forms

4. Purpose of Processing

The information is used for:

• Analysis and improvement of the user experience through Google Analytics and Agency360
• Advertising measurement and retargeting through Meta Pixel
• Technical operation and security
• Communication when you contact us

5. Legal Basis

We process your information on the following legal grounds:

• Consent - for statistics and marketing through cookies
• Legitimate interest - for operating and improving the website
• Consent - when you contact us through forms

6. Sharing with Third Parties

We use data processors and services from:

• Google LLC - Analytics
• Meta Platforms Inc. - Facebook/Instagram Pixel
• Agency360 - IP tracking and leads
• PixelYourSite - cookie integration in WordPress

These partners process data on our behalf in accordance with GDPR and applicable data processing agreements.

7. Data Retention

We only retain your information for as long as necessary.

Cookies are stored according to their respective expiration periods. See further details below.

8. Your Rights

You have the right to:

• Access the personal data we hold about you
• Have incorrect information corrected or personal data deleted
• Withdraw your consent
• Object to the processing of your personal data

For requests, contact: info@looja.dk

You may also submit a complaint to the Danish Data Protection Agency: www.datatilsynet.dk

Cookie Policy

1. What Are Cookies?

Cookies are small text files stored in your browser when you visit a website. They are used to remember your preferences, measure traffic and personalise advertising.

Cookies can be:

• First-party cookies - set by looja.dk
• Third-party cookies - set by providers such as Google or Meta through integrated services

2. What Do We Use Cookies For?

We use cookies for the following purposes:

• Necessary cookies
  Ensure that the website functions technically, for example cookie consent and contact forms.
• Statistical cookies
  Help us understand how visitors use the website, for example through Google Analytics and Agency360.
• Marketing cookies
  Used to target advertising and measure performance, for example through Meta Pixel.

3. Consent and Cookie Settings

When you visit the website for the first time, you will be presented with our cookie banner, where you can:

• Accept all cookies
• Select individual categories
• Withdraw your consent

You can change your preferences at any time through cookie settings.

4. Overview of Cookies

agency360_visits
Provider: Agency360
Purpose: IP tracking and analysis of user behaviour
Expiration: Varies
Category: Functional

Usercentrics CMP
Provider: Usercentrics
Purpose: Management of cookie consent
Expiration: Varies
Category: Necessary

gtm.js
Provider: Google Tag Manager
Purpose: Loading scripts and tags
Expiration: Varies
Category: Functional

Google Fonts
Provider: Google LLC
Purpose: Display of fonts
Expiration: Varies
Category: Functional

Google Maps
Provider: Google LLC
Purpose: Embedded map functionality
Expiration: Varies
Category: Functional

Facebook Social Plugins
Provider: Meta Platforms Inc.
Purpose: Integration with Facebook content
Expiration: Varies
Category: Marketing

_fbp
Provider: Meta Platforms Inc.
Purpose: Advertising targeting through Meta Pixel
Expiration: 3 months
Category: Marketing

Matomo - self-hosted
Provider: Internal - Matomo
Purpose: Self-hosted website analytics
Expiration: Varies
Category: Functional

Please note: The exact list may change depending on your consent and the technical setup of the website. You can view the full and current overview through our cookie banner.

5. How to Delete or Block Cookies

You can delete or block cookies at any time through your browser settings. These options are typically found under "Privacy" or "Security".

The exact process varies depending on whether you use Chrome, Safari, Firefox or Edge.

Please note that blocking certain cookies may affect the functionality of the website.

6. Updates

This Cookie Policy is updated on an ongoing basis to reflect changes to our technical setup and applicable legislation.

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