From a Danish webshop to international scale in record time

Kompositlageret & Silentwood went from a Danish e-commerce setup to 11 markets, multiple webshops and significant growth across the business. With one connected structure for performance, branding and international expansion, the business scaled revenue, order volume and profitability over a two-year period.

Case start

January 2024

Industri

E-commerce / B2C

Team

Kanaler

Shopify

SEO

Baggrund

Kompositlageret started as a Danish webshop with a strong product offering and a clear opportunity to build a much larger e-commerce business.

Silentwood was later developed as a separate brand with a stronger consumer-facing position and ambitions beyond Denmark.

The potential was clear. But turning a strong Danish setup into an international business required a structure that could scale across markets, channels and brands without losing control of profitability.

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Udfordringen

Expanding from one market to 11 meant much more than simply increasing ad spend.

New markets required new webshops, new campaigns, new customer journeys and a setup capable of handling increasing complexity across tracking, data, content and performance.

At the same time, growth had to remain commercially sustainable.

The question became:

How do you build an international growth engine that can scale rapidly without sacrificing profitability or control?

Løsningen

A scalable performance structure across markets

We built a performance setup designed to scale Kompositlageret and Silentwood across multiple markets.

Meta Ads and Google Ads were structured around clear market roles, continuous testing and budget allocation based on actual commercial performance rather than fixed assumptions.

The setup made it possible to move investment quickly towards the markets, campaigns and products creating the strongest returns.

SEO, email marketing and stronger customer journeys

Paid media was only part of the growth model.

SEO became an important part of building long-term demand and capturing relevant organic traffic, while email marketing was developed into a stronger commercial channel across the customer journey.

At the same time, the webshops and customer journeys were continuously improved to make it easier for customers to understand the products, make a decision and convert.

Infrastructure, AI and international scaling

To support the pace of growth, the underlying setup also had to scale.

We worked across tracking, automation, feed optimisation, translations and the technical infrastructure required to operate efficiently across markets.

AI became part of selected workflows where it could increase speed and output without compromising quality.

The objective was not simply to launch more countries. It was to build an infrastructure capable of supporting continued international growth.

Resultatet

Over two years, Kompositlageret & Silentwood developed from a primarily Danish e-commerce business into an international setup spanning 11 markets.

The growth was not created by ad spend alone. It came from connecting performance marketing, SEO, email, Shopify, content, infrastructure and international expansion around the same commercial objective.

The headline numbers speak for themselves:

Revenue growth: +1,676%
Orders: +2,156%
Ad spend: +284%
nCAC: -30%
ACOS: -32%
MER: +47%
POAS: +83%
New webshops: +2
New markets: +10

The business now has a significantly larger commercial foundation and a setup built to continue scaling across markets.

Looja's expertise in digital strategy, performance and business development has had a significant positive impact on both our marketing and our overall business. They don't just deliver strong performance through optimisation and strategy, they also contribute valuable input across our digital channels. Their approach is professional, focused and always centred on creating value for our business. We look forward to continuing the partnership and would highly recommend Looja to companies looking to strengthen their online presence.