+668% revenue growth for Polax

Polax entered the market with a product that quickly proved there was strong demand.

The product was visually strong, easy to understand and naturally suited to social media, but turning that initial attention into a scalable e-commerce business required a more structured commercial setup.

As demand increased, Polax needed a model that could capture existing demand, create new demand and convert more of the traffic already reaching the webshop.

The opportunity was clear: build one connected setup across SEO, paid media, email marketing and Shopify.

Polax had momentum, but the commercial setup needed to catch up with the growth of the business.

Demand came from several different channels, but they were not yet working together as one system. Paid Social could create interest, Google Ads could capture active buyers and SEO could build long-term visibility, but each part needed a clearer role.

At the same time, the product required explanation. Customers needed to understand what made Polax different, why the product was relevant and what they were actually getting before making a purchase.

The question became:

How do you turn strong product demand into a scalable growth model across the entire customer journey?

One connected structure across channels

We built the commercial setup around one clear structure where every channel had a defined role.

Rather than treating SEO, Google Ads, Paid Social, email and Shopify as separate activities, they were connected around the same customer journey and commercial objectives.

This created a setup where demand could be created, captured and converted more efficiently.

SEO was used to capture long-term demand

SEO became an important part of building sustainable traffic beyond paid media.

We worked with category pages, product pages and relevant search demand to strengthen Polax's organic visibility and make the webshop easier to find when potential customers were actively researching the category.

The objective was not simply more traffic, but more commercially relevant traffic.

Google Ads captured active demand

Google Ads was structured around customers already showing clear purchase intent.

Campaigns were built to capture demand across relevant searches and direct users towards the products most closely aligned with what they were looking for.

This gave Polax a strong channel for converting existing market demand into sales.

Paid Social explained the product and created demand

Paid Social played a different role.

Rather than waiting for customers to search for the product, Meta was used to introduce Polax to new audiences, explain the product and create demand earlier in the customer journey.

Creative focused on making the product easy to understand, showing it in use and communicating the reasons to choose Polax.

This allowed Paid Social to work as both a demand-generation channel and a direct sales channel.

Email marketing converted warm demand

Email marketing was used to capture and convert customers who were interested but not yet ready to buy.

Automations and campaigns were built around the customer journey, helping Polax stay relevant after the first visit and giving potential customers additional reasons to return.

At the same time, email created more opportunities to generate value from the growing customer base.

Shopify was optimised to improve conversion

Driving more traffic only creates value if the webshop converts it.

Shopify was therefore continuously improved across product pages, navigation and the buying journey to make it easier for customers to understand the product and complete their purchase.

The goal was simple: remove friction and make more of the existing traffic commercially valuable.